XXX. NEON enables full-funnel marketing across retailers on one SAAS platform
Powered by the only on-demand media mix model
“At Hershey, we have been thoroughly impressed by Night Market's NEON suite of tools and the potential to accelerate our business in retail media measurement and product merchandising.”
— Eric Bowers, Senior Director Omnichannel Marketing, The Hershey Company.
Sample Modules
Investment Planner (MMM)
Optimize budgets across and within Retailers based on real-time profitability.
Investment Planner is a real-time MMM platform designed to look at all sales data to properly inform budget reallocation.
Budgets can be set based on target KPI, including target sales volumes.
Predictive Conversion Score
Accelerate sales by optimizing hundreds or thousands of Product Details Pages at scale.
PCS leverages >2 years of machine learning identifying optimal PDP design components and weights to identify opportunities to maximize conversion rate and search engine optimization.
Search Shelf (SoV)
Win paid and organic retail media Search auctions with share of voice insights.
Leverage optimal bidding, budget, creative and audience targeting strategies based on competitive intelligence.
Reach out.
About Night Market
NEON is a partner to many advertising agencies while also a part of Night Market, a Horizon Media company. Night Market is a consulting firm which creates commerce products and end-to-end performance driven strategies, marketing programs, and shopping experiences both online and in-store. Founded in January 2020, Night Market has offices in New York and Los Angeles and brings forward a wealth of deep institutional experience across retail, technology, and media.
