The only on-demand media-mix model
Real-time
Single view across retail media networks
95% confidence interval (compared to third party MMM for a leading CPG)
Manage your retail media marketing on a single, self-serve platform which standardizes performance across retailers.
Industry Problems
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Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
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Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
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Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Product Suite
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Set budgets based on a target ROI or Revenue goals and allocate across Retailers and Tactics
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Optimize in-flight performance with standardized reporting, share of voice analytics, and activation (Search – Q2, Display & Video 2H)
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Improve conversion rates with Product Detail Page design automation and in-store opportunities (FY ‘24 2H)
Plan
Select budget based on revenue and ROI forecast
On-Demand MMM allocates budget across Retailers & Tactics; based on media performance and point of sale data
Revise budget allocation based on JBP commitments
Optimize
Track campaign performance across retailers with standardized ROAS reporting
Activate campaign changes directly starting in Q2 (Search) and 2H (Display and Video)
Leverage share of voice and competitive analytics to inform bidding strategies (eg, re-allocate budget from high performing organic auctions)
Merchandise
Predictive Conversion Score identifies Product Detail Page design improvement opportunities
AI Methodology trained on >3 years of PDP optimizations across retailers
Improves conversion rate and search engine optimization
“At Hershey, we have been thoroughly impressed by Night Market's NEON suite of tools and the potential to accelerate our business in retail media measurement and product merchandising.”
— Eric Bowers, Senior Director Omnichannel Marketing, The Hershey Company.
Sample Modules
Investment Planner (MMM)
Optimize budgets across and within Retailers based on real-time profitability.
Investment Planner is a real-time MMM platform designed to look at all sales data to properly inform budget reallocation.
Budgets can be set based on target KPI, including target sales volumes.
Predictive Conversion Score
Accelerate sales by optimizing hundreds or thousands of Product Details Pages at scale.
PCS leverages >2 years of machine learning identifying optimal PDP design components and weights to identify opportunities to maximize conversion rate and search engine optimization.
Search Shelf (SoV)
Win paid and organic retail media Search auctions with share of voice insights.
Leverage optimal bidding, budget, creative and audience targeting strategies based on competitive intelligence.
Reach out.
About Night Market
NEON is a partner to many advertising agencies while also a part of Night Market, a Horizon Media company. Night Market is a consulting firm which creates commerce products and end-to-end performance driven strategies, marketing programs, and shopping experiences both online and in-store. Founded in January 2020, Night Market has offices in New York and Los Angeles and brings forward a wealth of deep institutional experience across retail, technology, and media.
